The first issue we faced was definitely the genre we were assigned, working with a genre that normally isn’t targeted to our age group is definitely difficult, but we worked through it. Our idea with country started with researching various popular country artists in the US, we found that acoustic guitars were a repeated topic, as well as fields and open spaces. Dark logos also were very present and pale colors as well, so we based our aesthetic around that. To build our artist we brainstormed not much on platform but on standing out through visuals and easy colors. To build a relationship between the song and the video we used opaque colors due to the song’s sad topic.
To build our music video we chose the promotional and storytelling techniques as they are popular and successful within the country world. We chose to closely follow the song’s story about heartbreak through a simple story of infidelity. We based our video on mostly long shots and medium shots, with a few close ups and even extreme close ups to add impact, but to maintain the organic feeling of country music we left the shots raw in terms of setting. Leaving space for creativity, we took long shots of whom would be Bryce Henderson to pick and choose clips and compile them within the video.
In terms of our marketing campaign, away from our music video, we chose to go all out on digital marketing and merchandise, as these would reach the common country audience and possibly a younger audience. With the assistance of the fusion of genres the song brings, a younger audience is a potential gain for this campaign, bringing the newer generation into the endless genre of country. Using the logo as the main part of the brand, Bryce’s guitar is the face, showing it is what will follow him through his music.
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